Legal

Terms & Conditions

Last updated: 18 July 2026

These terms cover two things: (A) using this website, and (B) commissioning a bespoke website or mobile app project from Aztec Purple (“we”, “us”, “the studio”). They are written in plain English on purpose. They are not personalised legal advice for you.

Part A — Using this website

1. Agreement

By browsing this site you accept these terms of use. If you do not accept them, please do not use the site.

2. What this site is

A marketing site for the studio’s own apps and its bespoke services. Content is provided in good faith and may change without notice — including app availability, features, and pricing. Nothing here is a binding offer until we confirm a written, fixed quote (see Part B).

3. Our content

The design, text, logos, and images on this site belong to Aztec Purple or their respective owners. You may not copy or reuse them commercially without written permission. App names shown here may be trademarks of the studio.

4. No trackers, no accounts

This site sets no advertising trackers and has no login. Details are in our Privacy Policy. Contact happens only by email links you choose to click.

Part B — Bespoke projects (websites and apps)

5. Who this is for

Our bespoke services are offered to individuals and small businesses only, as stated on the homepage. We may decline a project that is not a good fit, at our discretion, before a quote is agreed.

6. Quotes and prices

• Prices shown on the homepage (for example £450 one-page website, £950 business website, mobile apps from £2,900) are starting guide prices.
• Every project gets a written, fixed quote before work starts. The fixed quote — not the homepage — is the binding price.
• No hourly billing. If you ask for meaningful new scope mid-project, we will quote that separately in writing before doing it; we will never silently add cost.
• Third-party running costs (your domain, hosting, app store developer fees) are registered in your name and paid by you; we set them up and tell you the amounts before committing to them.

7. Payment

• 50% of the fixed quote to book the project and start work; the remaining 50% on completion, before final handover, unless your written quote says otherwise.
• Payment details (bank transfer) are given with the quote. Work on the final deliverable is handed over once the balance clears.

8. What you get, and when it’s yours

• On full payment, you own the finished deliverable: the website or app made for you, its content, and the accounts (domain, hosting, store listing) — all set up in your name.
• We keep ownership of our general tools, code libraries, and know-how that pre-existed your project or that we reuse across projects; you get a permanent licence to use them as part of your deliverable.
• We may show your finished project in our portfolio unless you ask us in writing not to.

9. Your responsibilities

• Provide the content and decisions we ask for (text, images, approvals) within a reasonable time — delays on your side move the timeline.
• Make sure the content you give us is yours to use (no copyright or trademark problems). You are responsible for what your business claims to customers.
• App store approval is decided by Apple/Google, not us. We prepare submissions properly and handle rejections within the agreed scope, but we cannot guarantee a store’s decision or its timing.

10. Revisions and the 30-day fix window

• The design-first process (you approve the design before build) is how we keep revisions sane. Reasonable refinement rounds within the agreed scope are included; a redesign after approval is new scope and gets its own quote.
• After launch, you get 30 days of free fixes for defects — things that are broken or not as agreed. New features are not fixes.
• After the 30 days, we can quote for maintenance or changes if you want them; there is no forced ongoing contract.

11. Cancellation

• You can cancel in writing at any time. Work completed up to that point stays paid for: the booking payment covers work already done and is non-refundable once work has started; if more than half the project is done, we may invoice the fair share of the remaining balance for completed work.
• If you are a consumer, nothing here removes cancellation rights that UK consumer law gives you and that cannot be excluded. For bespoke work made to your specification, statutory cooling-off rights can be limited once you ask us in writing to start work early.
• We can cancel (with a proportionate refund of unearned payment) if the project cannot reasonably continue — for example unlawful content, abuse, or months of no response.

12. Liability — the honest version

• We build carefully and test what we ship. Still, no software is defect-free and no website or app can be guaranteed to be always online or always error-free.
• To the extent the law allows, our total liability for a project is capped at the amount you actually paid us for that project, and we are not liable for indirect losses such as lost profits or lost data held by third parties.
• Nothing in these terms excludes liability that cannot legally be excluded — for example for fraud, or death or personal injury caused by negligence — and nothing removes consumers’ statutory rights.

13. Third parties

Domains, hosting, payment providers, Apple and Google have their own terms, which apply to you directly because those accounts are in your name. We are not a party to those agreements and are not responsible for those companies’ decisions, outages, or price changes.

14. Changes to these terms

We may update these terms; the “Last updated” date above will change. A project already underway stays on the terms that applied when its quote was accepted.

15. Governing law

These terms are governed by the laws of England and Wales, except where mandatory consumer protections in your country of residence require otherwise. Disputes we cannot resolve informally belong to the courts of England and Wales, on the same non-exclusive basis.

16. Contact

Email only: info@arcanelabel.co.uk
We read and reply on working days: Monday to Friday, 09:00–17:00 (UK time). No phone calls.

These terms are a careful plain-English baseline for a small independent studio. Before relying on them for a large engagement, both sides are free to — and should — take their own legal advice.